Command Alkon, one of the largest SaaS providers to concrete suppliers around the globe, is at a messaging crossroad.
The tried and true methods behind running a concrete business, often handed down by family members, are no longer enough to keep up. As a direct threat to this generational knowledge, Command Alkon has made earning the trust of the industry its main priority.
In my 3 years as the company’s Content Developer, I’ve led content direction to push this main priority, as well as:
Brand rebuilding after years of being known for inadequate customer support
Introduce AI-powered tools to a world where customers still rely on spreadsheets
Provide natural sales enablement
What separates me from other content managers is my ear to the ground. How close I am to our company’s collective mission. How I anticipate our audience’s interests beyond the obvious ones. How I understand to create content paths rather than dead ends. How I’m aware of the impression my work gives not just in sales enablement, but to people who are discovering Command Alkon for their first time.
By the Numbers
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Since starting, I’ve organically grown Command Alkon’s LinkedIn following by 50% YoY, totaling 11,000+ followers.
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I create, strategize, and analyze across LinkedIn, YouTube, Instagram, and Facebook. Much of the content I ideate is translated for our international accounts.
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A 5th of our company has joined a community I’ve created that provides employees with packaged content and the knowledge to confidently grow their personal online brands. We meet and discuss every month.
Highlight Event Coverage
On the road, I
Paid Social for SaaS Products
How I Promoted Our Company’s Conference
When you’re a leading tech provider, you host your own trade show. Customers, partners, and students joined us this year in Austin, TX.
Our Instagram story collection captures more on product releases and community service events.
Print Ads
Ugh. I’d love to do more of ‘em.
Art Credit: Sarah Reimer
Blogs
Some long form. If you’re into that.
