Command Alkon, one of the largest SaaS providers to concrete suppliers around the globe, is at a messaging crossroad.

The tried and true methods behind running a concrete business, often handed down by family members, are no longer enough to keep up. As a direct threat to this generational knowledge, Command Alkon has made earning the trust of the industry its main priority.

In my 3 years as the company’s Content Developer, I’ve led content direction to push this main priority, as well as:

• Brand rebuilding after years of being known for inadequate customer support

• Introduce AI-powered tools to a world where customers still rely on spreadsheets

• Provide natural sales enablement

What separates me from other content managers is my ear to the ground. How close I am to our company’s collective mission. How I anticipate our audience’s interests beyond the obvious ones. How I understand to create content paths rather than dead ends. How I’m aware of the impression my work gives not just in sales enablement, but to people who are discovering Command Alkon for their first time.