Command Alkon is the largest SaaS shop for those in concrete, aggregates, and asphalt.
I’m an in-house utility man for our global team. I write copy, but I’m not handed briefs — I write those, too. Some things I’m proud of include organically doubling our LinkedIn following in a year, leading a company-first employee advocacy program, and learning a product category totally outside of my wheelhouse.
Our team works remotely.
How I write LinkedIn Content










Rarely do I feel great after a single draft. As product demos and webinars make up nearly half of what we post to social, it’s my job to come up with different ways of saying the same thing.
Since our art director has limited availability, I lean on templates to publish a high volume of social posts.
Here’s an example featuring our routing/scheduling software for ready mix concrete operations.
How I Promoted Our Company’s Conference
When you’re a leading tech provider, you host your own trade show. Customers, partners, and students joined us this year in Austin, TX.
Our Instagram story collection captures more on product releases and community service events.
Print Ads
Ugh. I’d love to do more of ‘em.
Art Credit: Sarah Reimer
Placement Credit: Karli Langner
Blogs
Some long form. If you’re into that.