Command Alkon is one of the largest technology providers to concrete suppliers around the globe.
In my 3 years as the company’s primary Content Developer, I’ve led social media messaging and content direction across a wide range of initiatives:
Rotating campaigns throughout our entire cloud product suite
Brand rebuilding after years of being known for inadequate support
Positioning ourselves as leaders as we break into adjacent markets (asphalt & aggregates)
What separates me from other content managers is my ear to the ground. How close I am to our company’s collective mission. How I anticipate our audience’s interests beyond the obvious ones. How I understand to create content paths rather than dead ends. How I’m aware of the impression my work gives not just in sales enablement, but to people who are discovering Command Alkon for their first time.
By the Numbers
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Since starting, I’ve organically grown Command Alkon’s LinkedIn following by 50% YoY, totaling 11,000+ followers.
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I create, strategize, and analyze across LinkedIn, Instagram, and Facebook. Much of the content I ideate is translated for our international accounts.
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About a 5th of our company has joined a community I’ve created that provides employees with packaged content and the knowledge to confidently grow their personal online brands.
Paid Social for SaaS Products
How I Promoted Our Company’s Conference
When you’re a leading tech provider, you host your own trade show. Customers, partners, and students joined us this year in Austin, TX.
Our Instagram story collection captures more on product releases and community service events.
Print Ads
Ugh. I’d love to do more of ‘em.
Art Credit: Sarah Reimer
Blogs
Some long form. If you’re into that.
